Information on Leicestershire

Electronic signs deployed in Loughborough

Posted on 14/12/10

police,constabulary,leicestershire policeElectronic signs deployed in Loughborough Cllr David Snartt and PC Mike Green

Cllr David Snartt and PC Mike Green

High visibility electronic signs have been rolled out in Loughborough as part of a crack down on people drinking in alcohol free zones.

Charnwood Community Safety Partnership (CSP) has funded the three signs, erected between the town centre and Epinal Way roundabout, which will flash warnings that the area is subject to a booze ban.

The signs are part of a co-ordinated effort between Charnwood Borough Council and the police in Loughborough to tackle public drinking which leads to complaints about anti-social behaviour and noise nuisance in residential areas.

Councillor David Snartt, Charnwood Borough Councils cabinet member for community safety and chairman of the CSP, said: Last year, there was a multi-agency crack down on people drinking in the alcohol free zone and more than 100 people were caught ignoring the ban.

Despite warning signs in the area, they claimed it was because they didnt realise they were breaking the law.

This year, ignorance cannot be an excuse because these are highly visible signs. In addition to the signs, the police are stepping up patrols to enforce the alcohol free zone.

Extra police patrols have been put in place during the last week of the academic term to reflect the increase in the numbers of people coming into town to celebrate Christmas.

On top of the usual patrols, extra officers, many of them wearing helmet-mounted cameras, will be patrolling the Ashby Road area to ensure the Christmas celebrations dont get too noisy or out of hand.

PC 1845 Mike Green, the beat officer for the University, said: These signs will be a great way of enforcing the alcohol free zone in the town which was put in place to improve and maintain the quality of life for local residents.

Having a large visual sign should remind people it is illegal to drink in the streets and, as a result, reduce incidents of alcohol-fuelled crime and disorder. I think theyll be an effective tool in our partnership approach to reducing anti-social behaviour.

The Storer and Ashby Area Residents Group (SARG) has been a driving force behind the creation of the alcohol free zones and welcomed the new initiative.

Hilda Puttick, a spokesperson for SARG, said: We look forward to the new illuminated signs and hope they will be taken note of and obeyed!

The measures are being taken after residents complained about noise, minor vandalism and litter caused by people drinking in public in recent years.

The new signs have been erected on Radmoor Road and Ashby Road.

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